Gillette Rebrand

Gillette, a globally recognized brand for delivering the finest shave, prompted me to question the exclusivity behind their slogan "The Best a Man Can Get" and inspired my rebranding efforts. I aimed to redefine Gillette as a premium shaving brand that caters to individuals of all gender identities. Incorporating a slice of fruit motif symbolizing the use of all-natural ingredients, I sought to highlight the brand's commitment to benefiting both the Earth and your skin. Through this rebrand, my goal was to make smoothness accessible and inclusive for everyone.